Same Mission, Taken Further:
S2's Next Chapter

Most people do not need more hype.

They need help that actually works.

For over 25 years, Supplement Superstores has been that source of help.

One real conversation at a time.
One honest plan at a time.
One handshake at a time.

Back in 1999, Andy Frisella and Chris Klein opened a small supplement shop in Springfield, Missouri with a simple idea:

Get people results.

Make people happy.

Help people.

Period.

No shortcuts.
No gimmicks.
No sales pressure.

Just real people, talking face to face, doing everything they can to move someone closer to their goals.

That is S2, and that standard has grown into 30+ stores and a loyal S2 Faction community.

Today, S2 is led by a team that grew up inside that culture.

Leaders who started as entry level employees.

Stocking shelves, sweeping floors, learning products, and earning trust one customer at a time.

They did not show up looking for handouts.

They showed up ready to work.

Early mornings. Late nights.
Tough seasons. Hard conversations.

They dug in when it would have been easier to quit.

They raised the standard when it would have been easier to lower it.

That is how this business was built.

Not in a boardroom, but on the front lines.

Helping one person at a time and refusing to let the culture slip.

Providing clear answers instead of confusion.

Offering real support instead of pressure or judgment.

Creating plans that fit your life, not just a random stack of supplements with a side of false hope.

When you walk into our stores, you get a real human who cares about your results.

That is how we aim to
earn your business, every day.

And now that same mindset shows up in more places than ever.

In our stores.
Online.
Out in the communities we serve.

No matter how you connect with us, our core mission stays the same:

Help as many people as possible.
One human interaction at a time.

We do not tolerate entitlement.

We do not tolerate apathy.

We do not tolerate anything that waters down the culture that got us here.

S2 has always been more than a supplement store.

It's proof that if you lead with integrity, discipline, effort, and a heart of service, you can build something that lasts longer than trends, noise, and hype.

Now, with expanded access, a refreshed look, all new perks, and more ways to connect than ever, it's time for our team to keep carrying that mission forward.

Further.